Irving, Texas, October 6, 2010 - The Dallas Cowboys have a well-deserved reputation in the NFL for being forerunners in adopting and supporting new technologies, as is evident in the stunningly modern design and construction of Cowboys Stadium, with its massive Diamond Vision display. Given the recent growth in the use of the iPhone, iPod Touch, and their big cousin, the new iPad, the Cowboys have once again proven their technological leadership by implementing the latest web technologies on the Cowboys’ website to support these popular devices.
Until recently, videos on the Cowboys’ website were only available in the Flash format, as is the case with many websites, including those of other NFL teams. These videos were not viewable on the iPhone/ iPad, which do not support Flash. Apple, the creators of the iPhone/iPad, has elected to forego Flash support in favor of a new emerging web standard known as HTML 5.
The Cowboys’ partnered with Network Foundation Technologies (NiFTy), a rapidly emerging provider of state-of-the-art online broadcasting services and technologies, to redesign and implement the Cowboys’ website to support video and multimedia playback on Apple portable devices (provided the viewer uses a WiFi or 3G mobile connection with sufficient bandwidth).
The website redesign, based on the latest HTML 5 web standard, was completed at the end of July. All videos in the Multimedia Center section of the site added since that time are now accessible on the iPhone/iPad. Viewers simply navigate to the site as normal using the Safari web browser on their Apple portable device, and select a video. Playback is supported in both portrait and landscape modes.
“NiFTy is already providing iPhone/iPad streaming compatibility for many of our clients, like the Professional Bull Riders,” said Marcus Morton, President and co-founder of NiFTy. “It was a natural fit and our privilege to be able to implement that capability for the Cowboys.”
NiFTy provides complete end-to-end online broadcasting services, specializing in LIVE long-play sports content, beginning with its patented distributed broadcasting technology, custom branded media players, hosting and distribution, ad insertion, advertising marketing and sales services, On Demand viewing and end-user customer support. NiFTy customers include the Arena Football League.
About Network Foundation Technologies®, LLC
Network Foundation Technologies, LLC ('NiFTy') is a name that is quickly becoming synonymous with the online broadcasting of large, live events to worldwide audiences. NiFTy’s patented technology overcomes the scalability and cost bottlenecks associated with online broadcasting, enabling the company to bring large-scale, advertiser-supported, television-style broadcasting to the Internet for the very first time. Please visit NiFTyTV.com for more information.
Network Foundation Technologies, LLC
818 Nelson Avenue
Ruston, LA 71272